App store users use search queries to find different apps and games, and at the same time, the app stores can recommend additional apps based on user preferences and popularity. How does App Store Optimization work?Īpp store optimizations can be compared to search engine optimization (SEO). ASO can help you with taking your app global. Reach a global audience with your appīy making your app available in other languages through an app store optimization process called app localization, you can get users worldwide to discover your app. Remember, app store optimization involves conversion rate optimization and getting people to click through and download the app. But if your app store listing page isn’t converting and convincing users to download your app, your ad spend will be wasted. As a result, many of you may decide to run ads to bring in more users and, thus, more revenue. There are various ways to monetize your apps, such as in-app ads, in-app purchases, and subscription models. Increase app revenue and conversion rates This not only saves you money but also ensures steady growth. Instead of spending money on ads, you can lower your user acquisition costs by focusing on organic growth with ASO. Cut user acquisition costs and get continuous growth Working on your ASO regularly will ensure that you keep high rankings. When people search for keywords related to your app, the search results will contain your app. Increase organic app downloads in a sustainable wayĪ good ASO strategy will boost your organic installs and ensure long-term results. These are the search terms people will use to find your app. App store optimization gets you to the right users because it matches your app to relevant keywords. It is not enough that your app is found it has to be found by the right users – users that search for apps like yours. Always get discovered by high-quality and relevant users So no matter how great your app is, if it’s not easily discoverable, you won’t be able to improve the number of installs. People can’t download and use your app if they can’t find it. Here is how you can benefit from app store optimization and what results from it you can achieve: Improve visibility & stand out in the app stores Many argue that optimizing your app is the most effective marketing strategy for mobile apps and games. Most important app store optimization benefits include visibility & exposure in the app stores, better discovery by high-quality and relevant users, increased organic app downloads, lower user acquisition costs and continuous growth, increased app revenue and conversion rates, and global audience reach.Īpp store optimization is necessary if you want to get your app in front of the right users. Learn more What are the benefits of app store optimization? By optimizing your app for organic traffic by following ASO best practices.By running paid app campaigns that come with a certain cost-per-install (CPI).There are two main ways how you can get those downloads: Getting app downloads and growing your user base are among the most important KPIs for app marketers and publishers. With more than 5.4 million apps listed in the two largest app stores, achieving and holding high app rankings is becoming very challenging. The same source reported that over 2.1 million apps were available in Apple’s App Store in the same period. Why is app store optimization important for app growth?Īccording to Statista, there were 3.3 million apps in Google Play Store by the end of Q1 in 2022. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores. In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings. To optimize for high CTR, you must convince people to click on your app store listing once they find it. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). The most popular app stores are App Store for iOS apps and Google Play Store for Android apps. App Store Optimization (ASO) refers to improving an app's visibility and user appeal in the app stores and increasing app conversion rates to get more downloads.
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